PhD+ Business in Society 1: Purpose of business

This is the first session of PhD Plus Business in Society: adding value with your PhD skills series This session will explore how 21st Century businesses have adopted the idea that the purpose of business can be greater than just making profits. It explores the flaws in an old narrative of business that is set deeply in society.  Through the case study we examine how businesses can begin to see themselves as subject to societal forces as well as market forces. Prior Reading The Power of And:  Responsible Business Without Tradeoffs by R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar, Chapters 1-5. Chris Johnson and JAX Industries (Case Draft) Participants will be given access to reading materials. Instructor R. Edward Freeman, Elis and Signe Olsson Professor of Business Administration, Darden School of Business   Registration has now closed as this series has reached capacity.