PhD+ Commercialization 1: Anatomy of A Startup

Objective of this session is to discuss the moving parts of a compelling startup by way of the “buttons” that often get pushed during a startup pitch. Importantly, while a great pitch does not equal a great startup, a great startup has often been able to hit each of these buttons in a compelling way. :: PLEASE READ OR WATCH :: Watch: Chen, J. A warm embrace that saves lives. (video) Blank, S. (2013). What is a Startup? Read: Touve, D. The startup pitch. :: BE PREPARED TO DISCUSS :: Using the M’s from the article as an organizing frame, consider the Pitch being made by Jane Chen in her TED presentation. And, from the perspective of someone who might provide financial support of some kind (e.g., investment or a grant) to Embrace, please be prepared to discuss the following: Which “M” do you feel Ms. Chen communicated/explained best? Why?  Which “M” do you wish she had communicated/explained better? Why?  Which “M” do you wish she had communicated/explained, but failed to do so? Why? :: BE PREPARED TO ALSO DISCUSS :: Do you agree with or disagree with Mr. Blank’s definition of a Startup? How might this approach apply or not apply to commercialization efforts? What “matters” about the various “M’s” discussed in the reading? For example, what makes a great Mission, or for great Mortals on a team? How was data/evidence used in the Pitch? And how might data/evidence matter to the Venture? INSTRUCTOR David Touve, Senior Director, Applied Innovations and New Ventures, Batten Institute, Darden School of Business REGISTRATION Please register to receive the zoom link and email reminders.