For the discussion, we will leverage the story of Savage Beast and its co-founder Tim Westergren to consider our own opinions about innovators and entrepreneurs. We will also confront the challenges of the “persist or perish” decision, as the Savage Beast team faces the challenge of whether to continue or to quit the project against all odds.
:: PLEASE READ or WATCH::
Case study: Savage Beast (A)
PLEASE DO NOT SEARCH ONLINE FOR FURTHER BACKGROUND ON ANY ASPECT OF OR CHARACTER IN THE CASE.
We will have more fun with this discussion and (hopefully) learn more if the information we have is limited to only that information the founders themselves had, as presented in the case.
:: BE PREPARED TO DISCUSS::
During which phase of Mr. Westergren’s life & career do you believe he became “an entrepreneur?" Why?
Given where the company is at the end of the case study, do you feel it is time to quit (or close down) the company Savage Beast?
Instructor
David Touve - Senior Director, Applied Innovation, at Darden's Batten Institute.