Today's discussion will center upon the challenge of defining and understanding not only (a) the underlying "problem" any idea/invention is trying to address, but also (b) the people who or entities that experience this problem—and why.
:: PLEASE READ or WATCH::
Case study - Doug Rauch and the American Food Paradox
:: BE PREPARED TO DISCUSS::
What is the problem Mr. Rauch is trying to address? What is the root cause of this problem?
Who are these people who face the problem Mr. Rauch is trying to address, and what matters most about them?
Is a grocery store the best way to address the problem Mr. Rauch is trying to address? In what other ways might we address this problem? How will we decide the “best way” to address the problem?
INSTRUCTOR
David Touve - Senior Director, Applied Innovation, at Darden's Batten Institute.