No innovation exists in a vacuum. Instead, these new discoveries or inventions exist in the context of alternative ideas and solutions. And so, for our discussion today, we will gain some experience with a framework through which we might better investigate and understand the market context within which an innovation operates.
:: PLEASE READ or WATCH::
Porter, M. E. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review, 86(1), 78–93. (UVA Library link)
:: FURTHER BACKGROUND::
Collis, D. J., & Rukstad, M. G. (2008). Can You Say What Your Strategy Is? Harvard Business Review, 86(4), 82–90.. (UVA Library link)
Foundations of Business Strategy. Coursera course from Michael Lenox and Jared Harris.
INSTRUCTOR
David Touve - Senior Director, Applied Innovation, at Darden's Batten Institute.
Registration for Fall 2020 is closed.