PhD+ Innovation 3: Cause v. Effect: Thinking Differently

Apple built the wildly successful yet grammatically incorrect "Think Different" ad campaign on the images of social innovators, scientists, artists, and entrepreneurs. What are some of these ways we think differently, and how might these different frames of mind help us innovate?

:: PLEASE READ or WATCH::

Effectuation 101 (link)

Saras Sarasvathy explains the entrepreneurial method (link)

:: FURTHER BACKGROUND::

Laseter, T & Sarasvathy, S. (2012). Three games of strategic thinking. Strategy+Business, 67.

INSTRUCTOR

David Touve - Senior Director, Applied Innovation, at Darden's Batten Institute.

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