The tools of science aren't just for, well, science. Thinking like a scientist—being hypothesis-driven—can also be the right frame of mind when developing novel products and new companies.
During today's session, we will distill a startup idea (aka, the hunch) into a set of hypotheses, while outlining the ways through which we could test those hypotheses using resources already at out disposal.
:: PLEASE READ or WATCH::
Davenport, T. H. (2009). How to Design Smart Business Experiments. Harvard Business Review, 87(2), 68. (UVA Library link)
:: FURTHER BACKGROUND::
Hypothesis Driven Development. IBM Garage
Cowan, A. Hypothesis driven development (practitioner's guide).
INSTRUCTOR
David Touve - Senior Director, Applied Innovation, at Darden's Batten Institute.
Registration for Fall 2020 is closed.